Elaine McKeown and members of WIB

WIB Effective Marketing Masterclass

Effective Marketing in Action!

Women In Business (WIB) member Elaine McKeown of elainemarketing.com recently delivered a Marketing Masterclass to WIB members who were keen to learn how to undertake effective marketing on a budget!

The Masterclass was designed to provide a practical guide to help WIB members develop an integrated marketing plan in order to achieve their objectives. Participants were taken through the importance of engaging in continuous market research, building a customer database and using it to best effect. It also focused on how to choose the most effective type of media to get their business message across to keep existing customers and attract new ones.

Feedback from those attending the workshop was highly complementary and they really appreciated Elaine’s excellent knowledge of marketing. Feedback from some of the participants:

“Stimulating, informative and a beneficial event”

“I got practical advice from Elaine that was excellent”

“Thank you for your continued inspiration”

“A good wakeup call – much enjoyed, many thanks”

Elaine said, “I was pleased to be asked to facilitate this Marketing Masterclass and I am delighted that the participants had noted some key actions points. The difficulty now is putting the learning into action!”   

Craigavon Business People learn cost effective marketing

Craigavon Business People learn about Cost Effective Marketing

Elaine McKeown of Elainemarketing, Belfast delivered a marketing seminar to Craigavon Business People.  The team learned all aspects of cost effective marketing and gained insider tips on how to maximise their budget whilst delivering sales opportunities.

Moira Calendar Girls

BOOTCAMP PIN-UPS DO IT FOR THE KIDS!

10 Bootcamp lovelies were caught posing at various retail outlets in Moira on Sunday.  Why, you might ask?  Well, Irene McCaffrey’s Fitness Bootcampers are not only fit and healthy but they also wanted to give something back to the community. So, they decided to do a “Calendar Girls” style calendar in aid of NI Children’s Hospice.

The Bootcampers were game for a laugh and so with the aid of commercial photographer Stephen Potts the idea came to life.  But, we don’t want to give too much away so you’ll just have to buy the calendar to see the Bootcampers in all their glory!

Irene said, “Everything ran smoothly thanks to the corporation and helpfulness of all 12 shop owners and the models. I would like to say a BIG thank you to Bleu Hair Company  who styled the models hair, IHB Salon for the makeup, Stephen Potts of Stephen Potts Photography for giving up his Sunday to gallivant around Moira with his camera and lastly to Elaine McKeown of elainemarketing.com for her precision planning of the day”.

The 2012 Calendar costs just £5 and will be available from the following retailers from the start of December. However, if you don’t want to miss out you can pre-order your calendar by emailing Irene at info@irenemcccaffrey.co.uk or by phoning 028 9261 1053.

And, remember all proceeds will be going directly to NI Children’s Hospice.

The Moira Calendar Girls 2012 calendar will be available from:

• ·         Pimento
• ·         Topiary
• ·         Sewing Cottage
• ·         IHB Salon
• ·         Ivory
• ·         Pollini
• ·         Ciani
• ·         Enigma
• ·         Lila Bridal
• ·         Bleu Hair Company
• ·         Blackstone Physiotherapy
• ·         I Got Rhythm

Elaine McKeown of elainemarketing.com, in conjunction with Business in the Community, recently delivered a marketing masterclass to several small business owners. The masterclass was designed to provide a practical guide to help small businesses develop an integrated marketing plan in order to achieve their objectives. Participants were taken through the importance of engaging in continuous market research, building a customer database and using it to best effect. It also focused on how to choose the most effective type of media to get your business message across to keep existing customers and attract new ones.

Elaine explained: “As a small business owner myself, I understand how easy it is for marketing planning to fall by the wayside in the face of all the challenges and pressures of keeping a business going. Underestimating the value of proper planning puts many small business owners at risk of wasting valuable time and resources on marketing activities that are not effective. I hope all the participants will continue to set aside time on a regular basis to keep on top of their marketing planning.”

The masterclass was hosted by the Henderson Group and sponsored by ESBIE Electric Ireland.    Emma Gibson, Henderson Group Human Resources Manager said, “We were very pleased to host the seminar as a contribution towards helping local small businesses in the fight to survive the current recession.”

Feedback from those attending the workshop was highly complementary and they really appreciated Elaine’s excellent knowledge of marketing. “Elaine is clearly an expert in this area and really appreciates how valuable marketing is to small business growth”, John Barber of Simucare commented. “I found the workshop very useful and learned a huge amount that I will be able to put into practice immediately. It was great to have such an informative and practical workshop available in my local area.”

4networking is a global networking organisation that started operations in N Ireland during 2010.  Since then the organisation has experienced significant success growth and currently operates in 5 locations with a further 2 due to open in 2011.

Uel Campbell of 4networking said, “We are delighted to support such a worthy cause and look forward to raising even money for the charity in future years.”