Cost effective marketing requires both a strategic and tactical approach. We will help you to prepare a 1 – 3 year strategic plan based on sound market, customer and competitor research. This will then guide us in the development of a one year tactical marketing plan that will detail the media, tasks, timeline and budget against which we will measure results.
Before launching a marketing campaign you need to know what your customers want, who the most profitable ones are, where you can find them, what they think about you and how you can improve on it. In addition, you need to track your competitors to find out what they are doing well and not so well and how you can differentiate your product/service so that customers will go to you.
By carrying out some initial customer and competitor research, we’ll help you produce a more effective campaign, which will in turn help you improve customer relationships and communications, and provide better value for money for your marketing activities.
- Market research
- Customer surveys
- Competitor research
- Mystery shopping
The key to any successful marketing campaign is careful planning. We will develop a cost effective marketing plan for the incoming 1 – 3 years that is based on sound research, identification of your unique selling propositions, clearly defined objectives and a selection of the most appropriate media for your business.
- Marketing Strategy
- Marketing Communications Strategy
- Channel Strategy
- Brand Strategy
- Pricing Strategy
- Social Marketing Strategy
- CRM Strategy
Writing advertising copy isn’t for everyone. You may be passionate about your business and understand all the technical jargon but capturing your message in simple easy to understand words can be frustrating, time-consuming and distracting. It’s always in the “to do” pile on your desk.
By understanding your business and your customers we will take whatever it is you want to say and say it in a way that engages your target audience. And we will ensure that it will help you to stand out from your competitors.
The art of writing copy is in understanding how your customers think and then appealing to them in a way that they will want to respond and take the required action.
So, if you want:
- your website to generate more enquiries
- to boost sales with a targeted letter
- to make your marketing material more interesting
- to have consistency across your brand
And you don’t have the time or the interest to write the copy then we can provide this service as a stand-alone option or as part of your overall marketing campaign.
The right choice of media is paramount in the effective delivery of your marketing plan. We will assess the most relevant media that will fit your marketing objectives to deliver results and maximise your budget. We will negotiate with third party providers on your behalf to ensure that we get the best deal: graphic design; web design and development; media buying; promotions; printing; and much more. We will then prepare a media schedule and implement your plan so all you have to do is sign off at each stage.
We believe that measurement is the key to effective marketing campaigns. How else will you know which media are delivering for you? However, some media such as off-the-page advertising are normally about brand building but direct mail is specifically designed to generate sales. And that is why it is easier to evaluate direct marketing activity than brand building activity.
However, we will build effective measurement tools into the marketing strategy that will enable you to understand how effective the campaign is in delivering your objectives. In this way, everyone involved in the project knows from the beginning what the desired outcomes are – and what success will look like.
Contact: elaine@elainemarketing.com T: 028 9064 4596 M: 07794 362861
